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Research papers

The effects of economic and social changes on the children's market

The purpose of this paper is to discuss the effects in the UK children's market of the economic recession and its resultant social changes. It will consider how changing patterns in adult behaviour are handed down to children and how they react to...

Catalogue: Seminar 1978: Researching Children
Author: Shirley Greenberg
Company: Ogilvy
October 1, 1978
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Citation

Greenberg, S. (1978a, October 01). The effects of economic and social changes on the children's market. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-effects-of-economic-and-social-changes-on-the-children-s-market